Agents Ideas - Hints : Customer Loyalty

CUSTOMER LOYALTY

> Customer Loyalty Program
> Why Customers Don't Come Back
> Ensure you have the right set of tools

Develop your personal database, preferably computer based, manual is acceptable. Unsuccessful real estate people do not think long or medium term.

Include current and past vendors, potential vendors, past purchasers, potential investors, landlords, builders and developers and advocates - create a list of all these contacts.

Keep in touch on a regular basis by having regular contact examples include:

• Combination of personal visits, email, written correspondence and telephone
• Seasonal cards - Easter / Christmas etc.
• Anniversary of moving in/purchase date
• Events such as Australia day, Cup day, etc
• Newsletters
• Send them information on items of interest
• Regular contact such as (phone, email or just drop in) to say "hi!"
• Create your own customer loyalty program and follow it thoroughly.

These are exerts from the 12 Habits real estate training program written and conducted by Geoff Buck 0418 306 588.

See our Free Downloads for an Action Planner.

4% - Die or move away.

5% - Had a friend in the business that offered a special deal.

9% got a better offer from another competitor (and yet, isn't that what we worry about).

14% - had a dreadful experience with the service or product.

However, 68% went somewhere else because they had no reason not to - they had NO CONTACT from the business.

IT COSTS 5-7 as much to obtain a new client than to retain on old one.

We have created a set of Sales Letters and quality controlled Sale Files and a series of other Products to assist in the day to day running of your business.