Products : Marketing Plan

MARKETING PLAN

What is a marketing plan?

A marketing plan forms an integral part of your overall business plan.		Marketing Yourself Article		Marketing Plan Table of Contents
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A marketing plan can be crucial to your business survival and prosperity.

It involves: ·

• a current situation analysis
• conducting a SWOT analysis (strengths, weaknesses, opportunities and threats)
• setting objectives
• deciding on how those objectives will be achieved (strategies)
• finalising the tactics to meet the strategies
• scheduling using time lines
• costing these tactics
• implementing them
• a process of continually monitoring and evaluating the plan

With more intense competitive pressures, improved technology, changing demographic and consumer needs, a marketing plan will identify sources to give you the competitive advantage, detail which actions/tactics to use, their cost, when, how often and by whom.

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Each action/tactic must answer only one question:

"Will this action increase the net profit or capital value of my business?"

We can tailor in consultation with you a user friendly flexible and accountable marketing plan.