Products : Marketing Plan

MARKETING PLAN

What is a marketing plan?

A marketing plan forms an integral part of your overall business plan.	Marketing Yourself Article	Marketing Plan Table of Contents	Marketing Plan Order Form
To order and download your own Marketing Plan visit: maximiser

A marketing plan can be crucial to your business survival and prosperity.

It involves: ·

• a current situation analysis
• conducting a SWOT analysis (strengths, weaknesses, opportunities and threats)
• setting objectives
• deciding on how those objectives will be achieved (strategies)
• finalising the tactics to meet the strategies
• scheduling using time lines
• costing these tactics
• implementing them
• a process of continually monitoring and evaluating the plan

With more intense competitive pressures, improved technology, changing demographic and consumer needs, a marketing plan will identify sources to give you the competitive advantage, detail which actions/tactics to use, their cost, when, how often and by whom.

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Each action/tactic must answer only one question:

"Will this action increase the net profit or capital value of my business?"

We can tailor in consultation with you a user friendly flexible and accountable marketing plan.