Selling : Marketing Your Property

MARKETING YOUR PROPERTY

The choice of advertising mediums in some areas is quite vast and the cost can be substantial and very wasteful if not correctly targeted.

You should invest your money wisely and focus on a cost effective targeted marketing program.

Examples of target groups could be singles, families, seniors, investors and so forth.

• A relevant Theme and well written advertising copy supported by quality photographs is important.
  
  
• Creating Interest must be created by uplifting potential buyers and creating the desire to inspect and ultimately purchase.
  
  
• Highlighting your Points of Difference, examples could include, land size, location, affordability, architectural features, safety, security, potential accessibility, style, bedrooms, light, space are all integral components.
  
  
• Marketing Strategies that can include mediums such as daily, suburban, specialist language newspapers, type of board, open for inspection program, photography, internet marketing including virtual tours, multiple window display, brochures, floor plans, neighbourhood letter box drops, external fact sheets, media/editorial releases, and existing database marketing are just some of the ways to access buyers for your home.

Whilst each advertising medium may have a proven track record it is vital that you together with your agent select the appropriate medium to cost effectively target the buyers who are going to pay you the highest price. Some properties warrant open houses, some not. Some need photographic boards, others perhaps a standard for sale board.

Your agent should design a tailored marketing plan to suit your home and responsibly budget the authorised agreed costs, however the final choices are yours entirely.

Ask your pre-selected agents for recommendations and marketing options and ask them to put it in writing.

See Vendors/Sellers Advocates