Selling : Presenting Your Property PRESENTING YOUR PROPERTY Downloads available:
There are all types of buyers in the marketplace; first home buyers, investors, people with special accessible needs, speculators, renovators, upgraders and so forth. Property can be sold vacant, occupied by the owner or tenants. Researching and profiling the likely buyer groups will have an impact on how the property is marketed and presented. For example an investor may prefer you not to issue notice to a tenant so that they can immediately secure an ongoing income. A developer may demolish the property for the land value only and extra money and time spent on presenting the home is utterly wasted. However assuming you have a residential property that will sell to an owner-occupier, get expert advice. Estate Agents are experts in this field and will not normally charge you for this service, so too are property presentation experts. Appeal to all of the senses, smell, sound and visual. The use of quality fragrances, relevant music, ambient lighting and fresh flowers all add to the heightening of all of the senses. Look at the property through the eyes of the potential buyers, as the first impression is critical. In owner-occupier residential sales, most buyers work through two mental processes before they consider buying.
See some sample before and after photographs. If these two areas are satisfied compromises on space and price are often made. The first thing you should do as a home seller is start thinking like a buyer. Take an objective look at your house. Will it make a favourable first impression from the street? If not, take steps to tidy it up. If prospective buyers see a faded or neglected outside, they're likely to draw the same conclusion about the inside, without looking any further. And once they are inside, buyers need to picture their own belongings in the property. Make it easier for them by keeping the house bright, clean and uncluttered. A fresh coat of paint can open up a room - even make it look bigger. The condition of your flooring might influence a potential buyer's opinion of your entire house. If your carpeting is worn, torn or faded in spots, consider having it patched, dyed or replaced. Tile and wood floors should also be given special attention, though in many cases a good cleaning and a fresh coat of wax will have them looking their best. Using an inexpensive runner or attractive throw rug will protect your floors while your house is being shown, while adding colour and interest to your entire décor. If your carpets and upholstery look faded or dingy, they may be ready for a professional cleaning. It takes just a few hours for a specialist to make carpets look new, eliminating tracks in halls, entries and other frequently used areas. Have them clean your chairs and couches as well. This will make your house look especially well cared for - a big plus when its being shown. Keep in mind that you don't have to be an expert to make minor repairs. Your local hardware or paint shop can provide materials and step-by-step instruction. And for larger jobs, like carpeting, insulation and roofing, you can contact your local handyman or tradespeople. Knowing that your appliances, heating and cooling systems are in good working condition is very important to prospective buyers). Please be prepared to answer their questions with a written checklist (see Free Downloads). Although this is not a guarantee that your systems and appliances are working, it will report on their condition at the time of the inspection. Further Assistance
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