| Selling
: Helpful Selling Tips HELPFUL SELLING TIPS
"There is no such thing as a second chance, to make a first impression." –
Anonymous >
The Perfect Sale
> Market Conditions > Understanding
the Market > Location
> Presentation Downloads available: - Right Property
- Right
Pricing
- Right Timing
- Right Method of Sale
- Right Agent
- Fair
Commission
- Effective Marketing
- Right Buyer
- The Right to
the Best Possible Price
Markets
are driven by supply and demand, consumer confidence, interest rates, scarcity,
demographic trends, including immigration, the first home buyers grant, taxation
benefits etc, these all play a part in the end result. The
media has indicated that some areas and types of properties in have become more
difficult to sell. Well presented, effectively marketed
and sensibly priced properties generally sell reasonably quickly. Certain
factors such as presentation, poor design, overpricing, limited marketing and
poor estate agency skills can negatively influence the desired result.
Market conditions can change these circumstances beyond your and your agents control.
- Other factors that influence property values include:
- Social
Factors
- The Economy (global, national and local)
- Political
- Physical
Aspect (location, presentation etc)
The main objective
is to determine the most effective and least expensive method of selling and to
achieve the best possible price in the quickest amount of time with the least
inconvenience.
| Market
Type | Characteristics |
Implications for Sellers | | Sellers
Market | | |
- Number
of buyers exceed supply of homes for sale.
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- Minimal homes for sale.
- Too many buyers.
- Homes sell
quickly.
- Prices generally increase.
|
- Possible setting of higher listing price.
- You may reject conditional
offers.
- More time to decide on acceptance of an agreement.
|
| Buyers Market | | |
- Supply
of homes for sale exceeds buyers available.
|
- High number of homes for sale.
- Fewer buyers in the market.
-
Homes usually sell more slowly.
- Prices stabilise (or) sometimes decrease
in price.
|
- Buyers have more time to look before deciding.
- Sellers have
less room for negotiation power.
- Buyers can make lower offers
|
| Balanced
Market | | |
- Number
of houses on the market for sale is basically equal to buyers.
|
- Demand equals supply.
- Sellers accept reasonable offers.
-
Homes sell within an acceptable time.
- Prices generally stable.
|
- More relaxed atmosphere.
- Good number of prospective buyers see
the home.
| When
selling you can choose to improve presentation, alter the price or invest more
money in marketing, however, one cannot change the location of your property.
The physical location of a property is a key influence
factor on the purchasing decision. The streetscape, neighbouring
properties, access to a variety of quality schools, reliable and convenient transportation,
access to medical and health centre, shops and shopping centre, parklands and
availability of all other services influence demand. Prepare
a Location list for your pre selected short list of agents Free
Downloads. First
impressions count and it is often a case of `love at first sight’! Vendors (sellers)
are familiar with their home and may overlook the finer aspects of presentation
when preparing their home for sale. Be objective. Wander through your home as
though you are the potential buyer. Download the free Presentation
Checklist. Minor repairs and cosmetic touches can make an enormous difference.
Do the carpets need cleaning? You may consider replacing any tired window furnishings.
Everybody has "the jobs they love to hate" but now is
the time to repair torn flywire screens, replace cracked glass, burnt out light
globes and fix the front door bell. Attend to squeaky floors and doors that stick.
Replace washers on leaking taps. Repair cracked plaster and touch up chipped paint.
Consider repainting interior walls if they are dull or dirty as a few litres of
paint and a weekend’s work can add thousands of dollars to your home. Neutral
colours will appeal to the majority of buyers. Make the
home appear as spacious, bright and well kept as you possibly can. Reduce any
clutter and store excess furniture to create a more spacious feeling. Your check
should not be restricted to indoors. An outdoor clean up campaign is essential.
Straighten out the garage, mow the lawn and trim edges. A few punnets of flowers
will add a dash of colour in the garden and sensible pruning can enhance a view
or allow more natural light into the home. By attending
to these details you will create a favourable impression and your efforts will
be rewarded by obtaining the maximum price. Further
Assistance See Vendors/Sellers
Advocates

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